How do you get people working in groups to actually be creative?
The concept of group synergy, the belief that combined abilities of people in groups produces better ideas than individuals is often praised. However, most research points in the opposite direction. Suppose your assignment is to work with a group to come up with new solutions to age old problems, or maybe create a plot for a new movie. What can you do to improve your chances of at least some modicum of success?
First, it helps to understand human characteristic that prevent people from effectively sharing knowledge with others. It is almost impossible to grasp what others know, or deduce what they need to know from us. Sharing of information takes time. It helps to have initial sessions that are simply for the purpose of describing what each person knows without the pressure to come up new ideas or commit to any new plan of action.
Clearly defining why we know…
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