Ask the average Joe on the street what makes a good leader and a frequent answer will be high confidence. But that is only part of the equation. Charismatic leaders must show solidarity with the people in order to win their approval. They must be seen as representative of the group. People want to know that leaders share their sentiments– feel the same way that they do. 

If a leader wishes to be a pathfinder, out of in front of the crowd, the crowd will not perceive them to be as appealing. This results is pressure on the leader not only to perform, but also to appear to belong.

Leaders must also express the high standards that they hold for themselves along with the confidence that followers can meet these standards simply by association. One of the most important rules of speaking to enhance charisma is to make statements…