Just as the business world seems to be competing to attract creative workers, students’ scores on tests of creative thinking appear to be declining.

Education professor at the College of William and Mary Kyung Hee Kim analyzed scores from the Torrance Tests of Creative Thinking (TTCT) for students from kindergarten through twelfth grade. According to Kim normative scores on the TTCT began the downward slide in 1984 or shortly after. Student’s scores at all grade levels have been gradually going down in the United States since that time. This,steady decline, as opposed to a drastic drop,  is not necessarily related to number of years in school, as  younger students creativity is also declining. The decrease is most evident in the ability to elaborate, or produce details that support the main creative idea.  [1].

Is there a connection between new “innovative” products,  and the decline of innovation? The drive for creativity…