The social psychologist Solomon Asch is famous for his experiments on how peer pressure affects our perceptions in 1950s. According to Asch if all those answering before the research participant selected the same incorrect answer approximately 76% of the people would choose that same obviously incorrect answer. [1] So if most people are in a group of ten or twelve people and all of the others say the sky is normally red, the average person will agree and somehow rationalize agreeing with a statement that they know to be false. Perhaps the question is about Mars, and not Earth. The sky is normally red on Mars, isn’t it? This really has not changed since this 1950s, if anything differs it is the fact that less than 24% of the people tend to disagree when they know that the others are wrong.
But there is something else about conformity that…
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