Tag Archives: J. Jetten

What kind of deviant?

Authors are well aware that readers favor the rebel who follows a different drummer or stands defiant before the crowd. Social psychologists and sociologists have actually done  a good deal of research on groups’ reaction to this kind of person. … Continue reading

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When characters will not conform

The social psychologist Solomon Asch  is famous for his experiments on  how peer pressure affects our perceptions in 1950s.  According to Asch if all those answering before the research participant selected the same incorrect answer approximately 76% of the people … Continue reading

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