People of high charisma are not immune to personal attacks. When there is severe criticism or antagonism leveled at them, they may call on their skill to change the desires of their followers to match their own. Often the critical or antagonistic person is dealt with by the followers not the leader.
The charismatic person probably fears being rejected by others more than any other type of personality. They often rely on those followers who are not as “inspirational” and therefore willing to deal with voices of dissent. Typically that means aggression action towards them rather than appeasement. I recall meeting a congenial politician during the 1980 presidential elections whose front man was easily angered if every preparation was not made perfectly. His aggressive nature allowed the candidate to have the expected friendly and relaxed attitude towards the crowd.
There are basically four ways that a person can deal with a confrontation. One is to try to win the confrontational person over with an emotional appeal and enthusiasm. That may work for the person that feels neutral towards you. But if he already has a heated disagreement with you, more of the same will not work.
The other three methods are aggression, compliance and detachment. Aggression or attack is similar to dealing with your opponent as they have dealt with you. Only typically people increase the amount of aggression through ridicule or criticism. These critical sentiments are more effective if spread by multiple sources. Politicians make good use of the media to do this for them prior to an election.
The next way is to comply with or appease the critic, usually by offering a compromise. The idea is to try to give them enough of what they want that they will be satisfied. If the other person has a legitimate complaint and the compromise is sincere, this will work. However, leaders often send negotiators to work out the compromise for them so they do not appear to lose face.
The final way is to detach from or avoid the person confronting you. While this does not work on the national level, it is often effective on the smaller level of an organization. The confronter must escalate to bring attention to his complaint and risks looking overly aggressive if this is done. While we flock to the TV to see newscasters and politicians angrily denouncing others, most people really do not want to watch confrontation in their daily life.
Leaders with strong influence over the others collect loyal followers around them. They well aware of the power of the crowd, but often not aware of the danger of isolating themselves in such a manner. If you look at the history of leaders that appear charismatic you will see a higher number of assassination attempts (some successful) compared to other types of leaders. This may be due to jealously over popularity but often it is because the highly disgruntled assassin feels the sacrifice the leader is calling the people to make is too great. The leaders is on a pedestal above his or her followers, but when others feel that the leader has become unreachable, the consequences are not good.
Horney,K. Our Inner Conflicts, Norton, 1945.
Marston, W.M.(1999; originally published 1928) Emotions of Normal People. Taylor & Francis Ltd.
Stable personality traits are those which appear throughout most of life. As innate, or inborn traits they are already part of the personality in childhood and become notable characteristics or patterns of behavior in adulthood. However, a person’s perceived level of charisma does not seem to be stable. This is not necessarily because behaviors that increase your ability to influence others can be taught and practiced (similar to taking acting lesson). In studies in which managers were provided with this kind of coaching, changes occurred but these were minimal compared to the difference that already existed between the most and least charismatic people in the group.
We see political leaders that have been coached to appeal to the masses on television. They carry themselves erect (confident in the clothes, hair and makeup that their stylist has spent hours on). They smile warmly and expressively, acknowledging associates they recognize in the crowd (who may or may not exist). They speak with authority (having spent many hours listening to their own voice with the assistance of a coach). However, if you want to appeal as a leader that is actually present with a group of people, a different set of skills can make or break your ability to lead. You must be able to identify with the group you are speaking to and show that you are trustworthy and competent.
Look though recent articles on leadership and you will find that creativity to be in high demand. IBM’s Institute for Business Value conducted a survey of 1,500 chief executives and discovered that creativity had risen to top as the most valuable attribute of a leader. The ability to generate new idea, and solve problems creatively has become the new competency that is supposed to ensure the success of a business in tight economic times.
Ask the average Joe on the street what makes a good leader and a frequent answer will be high confidence. But that is only part of the equation. 
One of the buzz words used to promote teaching managers charismatic behavior is transformational leadership. It is touted as the next generation improvement on the old standby, transactional leadership. Transactional leadership is based on providing extrinsic motivators. In other words transactional leaders provided more rewards for better performance. A contingent reward system apparently works up to a certain point and then no more. Perhaps the employees are satisfied with their current recompense, or find the rewards are not worth the effort. Most likely employees don’t want to consume their entire life with work.
Research on charisma which shows that people who exhibit emotional expressiveness are rated the highest in charisma by others. People can be taught this very skill, and improve it by spending time delivering speeches in front of the mirror, watching their face and hand gestures, and recording their voice to improve inflection. One response was difficulty with teaching people to be charismatic, was teaching them this skill without enabling them to become like Hitler who did practiced these techniques.
